Product authenticity and marketing solution for premium brands
This solution consists of integrating a secure chip in the target product as well as associating this chip with our authentication server, Bulla-id. From combining these two tools, which use the latest authentication technologies, producers and consumers access a new world of possibilities that bring them closer and solidify the bond of trust they share when it comes to using products.
By checking the product, the user can make sure
it is an original and not a fake.
When the customer reads the Bulla seal
it grants access to a user manual,
warranty information and other useful tips.
Bulla also works as a
direct way for the customer to interact
with the Brand.
Did you know that in 2011 50% of the products detained by the authorities were related with categories such as: apparel, footwear and accessories? In that year alone authorities seized 500,000 pairs of shoes along with 800,000 pieces of clothing, which combined reached € 26 million of loss to companies. These are impressive facts specially when we know that they only represent a small drop in the ocean of counterfeits, diverting billions of Euros to a parallel economy, hurting brands, consumers and governments. By integrating Bulla in this type of products is possible to reduce the risk of counterfeiting, which protects the brand - its processes, products and innovations - from fakes and simultaneously reduces companies’ losses.
In the pharmaceutical industry, it is estimated that 10% of drugs in the global supply chain are counterfeit (2013). In 2009, thirty-four million pills were seized in just two months. When we turn our attention to cosmetics, the monetary losses reach 3 billion dollars (USD) per year due to counterfeits. These markets are heavily targeted by counterfeiters and it impacts, not only the global economy, but also the health of its users. When we integrate Bulla in this kind of products, besides helping with the potential losses that companies face, we are protecting the health of consumers.
According to experts in the wine industry in 2010, 5% of wine bottles sold worldwide are counterfeit. Nowadays, this figure comes up to 20%. These counterfeits represent an unbelievable loss throughout the whole value chain, from the brands and producers that witness their products being devalued without a reasonable explanation; to distributors, retailers and hoteliers (and other locations for consumption) that are at risk of offering their customers products of high value but low quality, which would impact their image in a very negative way; and finishing up with the final consumer, whom would be consuming a product without warranty. When brands place the Bulla seal in a bottle it can be easily identifiable if it is original or fake, whichever was the method used in the counterfeiting process.
Through the integration of a secure seal in the product.
Allows the communication between the brand and the final customer.
Control the location of the product every step of the way.
One scan grants the customer all the information.
Can’t copy the chip.
Bulla can easily fit the production process.
Bulla can adapt to a variety of different products
Provides the customer an identity card of the product.
Stop losing money to illicit competition.
